Jay Batt

Jay Batt was named the Sugar Bowl Committee’s President for the 2013-14 year.  He will oversee the January 2, 2014 Allstate Sugar Bowl as well as the organization’s preparations for the new college football playoff format set to begin following the 2014 regular season.

  The Sugar Bowl Committee was founded as the New Orleans Mid-Winter Sports Association in 1934 for the purpose of promoting amateur sporting events that would stimulate tourism and have a positive economic effect on the New Orleans metropolitan area.  Over the last decade, the Sugar Bowl has had an economic impact of over $2 billion for the city and state.